photo de profil d'un membre

Cherifa BAILECHE

MARKETING PROJETS PRODUITS MARQUE

Résumé

Passionate by the cross selling, the business development and the marketing and digital strategies.

Manager with big human values, oriented business and profit culture, always with customer satisfaction as a requirement.

I wish to arm myself with experience as close as possible to the customers and understand the issues and the reality of the field.

My final goal will be to work in the marketing department : marketing strategy for the development of a brand or a product.


Forces :
✅Technical optician confirmed
✅Sales performances / Negotiations / Cross selling / Business strategies
✅Statistical analysis and actions plans / Business plan 360 °
✅Communication / Marketing product development / Marketing Projetcs / Benchmark / Storytelling
✅Brand marketing / Luxury marketing
✅Marketing digital / Networks / Creation website
✅Traning and formations of employees : management and communication
✅Store management and merchandising/ trade marketing

✅PACK OFFICE : WORD / EXCEL / PPT / PHOTOSHOP / CANVA....

Expériences professionnelles

Opticienne diplômée - référente sales et optique

Générale d'Optique , Kremlin-bicêtre - CDI

De Septembre 2018 à Aujourd'hui

3 Magasins : BELLE EPINE - VILLEJUIF - KREMLIN-BICETRE

TRIPLE SKILLS : BUSINESS STRATEGIES - COACHING AND MANAGEMENT - TECHNICAL

●UPDATE OF STRATEGIES to increase the average basket / volume / multiple sales / more guarantees / CA boosters / decrease product return rate
RESULTS: Increase in the average basket by 20 euros / Decrease by 3% of the product return / Increase by 20% OF ACCESSORIES - GAIN OF PRIMES ON 3 TRIMESTRES

●FORMATIONS / COACHING ON SALES STRATEGIES: business dynamism- multi-customers - additional sales - impulse purchases - relaunch and realization quote
RESULTS : climb in range - Increase average bastket - 100% sales

●OPTICAL REFERENT : Training of employees on optical products : SEIKO RODENSTOCK HOYA - + Details on optical measures
RESULTS : Know of glass geometries - loyalty and satisfaction customer

●Animation shop : animation of the sales area, merchandising, motivation of employees to reach our objectives

●TRAINING NEW EMPLOYEES ON:
1.SALES PERFORMANCE INDICATORS
2.SALES / PRODUCTS/ EYE EXAMS / LIFE OF MAGASIN
3.PRODUCTS : CULTURE OF GLASS / SUPPLIERS / TECHNOLOGIES AND TECHNICAL GEOMETRIES / TREATMENTS / OPTICAL EQUIPMENT
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Opticienne diplomée

Générale d'Optique , Paris - Autres

De Octobre 2017 à Août 2018

Team of 5 people
●Referent contactology and workshop making glasses: formations and coaching new employees
●Managing visual inadequacies
●Managing customer conflicts
●Creating customer-tracking media for the workshop
●Creating contactology workshops and training for new employees
●Creating a technical sheet for visual inadequacy and taking measurements
●FORMATIONS ( Sales / Workshops / View Reviews) and following Collaborators statistics
●PHONNING: Relaunch and Realization Quote
●ENSURAND AND SALE THE IMAGE OF THE GENERAL ENSIGN OF OPTICS

Manager opticienne

SENSEE PARIS , Paris - Contrat de professionnalisation

De Septembre 2017 à Septembre 2017

-Customers welcome
-Optical and solar sales
-Visual inadequacy management: eye exam
-Merchadising
-Full inventory of the store
-Analysis of sales statistics - Sales optimization
-Relay point of the site lentillesmoinschère.com: stockmanagement (Reception and delivery)
-Ensure the image of the brand by presenting concept and storytelling: setting up catchphrase

Opticienne en formation

Atol , Quimper - Contrat de professionnalisation

De Septembre 2016 à Août 2017

-Customer home
-Sales of optical and solar equipment
-View exams
-Contactology: Knowledge of Lenses and Maintenance Products
-Management of third-party payers
-Customer relaunchs
-Workshop: Very good mastery of all the fixtures
-Ensure the image of the sign
-Setting up the store's linear
-Tracking invoices and delivery vouchers
-Tracking stocks frames and glasses

-Website: creation / layout / structuring / design

Formations complémentaires

Bachelor Manager en Optique

ISO PARIS

2017 à 2018

■Memory studies : 15/20
How to limit the return product in our shop ?

Project established over 1 year on the General optics Passy Paris.

GRANDVISION CONTEST between Iso schools in France: An analytical and strategic study of Generale de Optique Fontainebleau and the implementation of an action plan to enhance the turnover

Selected to represent ISO PARIS (group of 3 students)/My group ranked 2nd winner Iso France.

Course:
Methods and tools on optical sales, point-of-sale marketing, customer relations, commercial negotiation.
-Learn how to organize the business
-Manager's role
-Inventory management / Financial management and accounting
-Leadership (Creating a virtual business - establishing a BUSINESS PLAN)
-Personal development course: speaking out
-Digital Marketing / Merchandising Course
-PROJECTS ALL IN THE YEAR

Class delegate: 27 students
Director of BDE

MBA STRATEGIES COMMERCIALES ET MARKETING

INSTITUT SUPERIEUR D'OPTIQUE - MARKETING ET BUSINESS DEVELOPMENT

2018 à 2020

-Fundamental Marketing
-Financial Management
-Management Control
-Performance of management
-Business English
-Business strategy
-Business law
-Brand Strategies
-Digital strategies and social networks
-Luxury Marketing
-New Distribution Forms
-Strategic Marketing Tools
-International trade
-Retail and distribution
-Merchandising
-Leadership and personal development
-Storytelling
-Office : pack office

BTS OPTICIEN DIPLOMEE

INSTITUT SUPERIEUR D'OPTIQUE - optique

2014 à 2017

Formation en initial et en alternance

Parcours officiels

Institut Supérieur d’Optique – Paris 15 – MBA – Stratégies commerciales et marketing optique et santé – 2020
Institut Supérieur d’Optique – Paris 15 – Bachelor – Manager en Optique – 2018
Institut Supérieur d’Optique – Paris 15 – BTS – Opticien Lunetier – 2017

Langues

Anglais - Courant

Arabe - Langue maternelle

Espagnol - Notions

Compétences

Business developpement
Stratégie Marketing
Communication - réseaux sociaux
Management
Marketing digital
lancement de produits
Pack office
coaching et formations

Centres d'intérêt

  • Natation / Peinture / Développement personnel / Digital et réseaux sociaux / Voyages