Résumé
Passionate by the cross selling, the business development and the marketing and digital strategies.
Manager with big human values, oriented business and profit culture, always with customer satisfaction as a requirement.
I wish to arm myself with experience as close as possible to the customers and understand the issues and the reality of the field.
My final goal will be to work in the marketing department : marketing strategy for the development of a brand or a product.
Forces :
✅Technical optician confirmed
✅Sales performances / Negotiations / Cross selling / Business strategies
✅Statistical analysis and actions plans / Business plan 360 °
✅Communication / Marketing product development / Marketing Projetcs / Benchmark / Storytelling
✅Brand marketing / Luxury marketing
✅Marketing digital / Networks / Creation website
✅Traning and formations of employees : management and communication
✅Store management and merchandising/ trade marketing
✅PACK OFFICE : WORD / EXCEL / PPT / PHOTOSHOP / CANVA....
Expériences professionnelles
Opticienne diplômée - référente sales et optique
Générale d'Optique , Kremlin-bicêtre - CDI
De Septembre 2018 à Aujourd'hui
3 Magasins : BELLE EPINE - VILLEJUIF - KREMLIN-BICETRE
TRIPLE SKILLS : BUSINESS STRATEGIES - COACHING AND MANAGEMENT - TECHNICAL
●UPDATE OF STRATEGIES to increase the average basket / volume / multiple sales / more guarantees / CA boosters / decrease product return rate
RESULTS: Increase in the average basket by 20 euros / Decrease by 3% of the product return / Increase by 20% OF ACCESSORIES - GAIN OF PRIMES ON 3 TRIMESTRES
●FORMATIONS / COACHING ON SALES STRATEGIES: business dynamism- multi-customers - additional sales - impulse purchases - relaunch and realization quote
RESULTS : climb in range - Increase average bastket - 100% sales
●OPTICAL REFERENT : Training of employees on optical products : SEIKO RODENSTOCK HOYA - + Details on optical measures
RESULTS : Know of glass geometries - loyalty and satisfaction customer
●Animation shop : animation of the sales area, merchandising, motivation of employees to reach our objectives
●TRAINING NEW EMPLOYEES ON:
1.SALES PERFORMANCE INDICATORS
2.SALES / PRODUCTS/ EYE EXAMS / LIFE OF MAGASIN
3.PRODUCTS : CULTURE OF GLASS / SUPPLIERS / TECHNOLOGIES AND TECHNICAL GEOMETRIES / TREATMENTS / OPTICAL EQUIPMENT
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Opticienne diplomée
Générale d'Optique , Paris - Autres
De Octobre 2017 à Août 2018
Team of 5 people
●Referent contactology and workshop making glasses: formations and coaching new employees
●Managing visual inadequacies
●Managing customer conflicts
●Creating customer-tracking media for the workshop
●Creating contactology workshops and training for new employees
●Creating a technical sheet for visual inadequacy and taking measurements
●FORMATIONS ( Sales / Workshops / View Reviews) and following Collaborators statistics
●PHONNING: Relaunch and Realization Quote
●ENSURAND AND SALE THE IMAGE OF THE GENERAL ENSIGN OF OPTICS
Manager opticienne
SENSEE PARIS , Paris - Contrat de professionnalisation
De Septembre 2017 à Septembre 2017
-Customers welcome
-Optical and solar sales
-Visual inadequacy management: eye exam
-Merchadising
-Full inventory of the store
-Analysis of sales statistics - Sales optimization
-Relay point of the site lentillesmoinschère.com: stockmanagement (Reception and delivery)
-Ensure the image of the brand by presenting concept and storytelling: setting up catchphrase
Opticienne en formation
Atol , Quimper - Contrat de professionnalisation
De Septembre 2016 à Août 2017
-Customer home
-Sales of optical and solar equipment
-View exams
-Contactology: Knowledge of Lenses and Maintenance Products
-Management of third-party payers
-Customer relaunchs
-Workshop: Very good mastery of all the fixtures
-Ensure the image of the sign
-Setting up the store's linear
-Tracking invoices and delivery vouchers
-Tracking stocks frames and glasses
-Website: creation / layout / structuring / design
Formations complémentaires
Bachelor Manager en Optique
ISO PARIS
2017 à 2018
■Memory studies : 15/20
How to limit the return product in our shop ?
Project established over 1 year on the General optics Passy Paris.
GRANDVISION CONTEST between Iso schools in France: An analytical and strategic study of Generale de Optique Fontainebleau and the implementation of an action plan to enhance the turnover
Selected to represent ISO PARIS (group of 3 students)/My group ranked 2nd winner Iso France.
Course:
Methods and tools on optical sales, point-of-sale marketing, customer relations, commercial negotiation.
-Learn how to organize the business
-Manager's role
-Inventory management / Financial management and accounting
-Leadership (Creating a virtual business - establishing a BUSINESS PLAN)
-Personal development course: speaking out
-Digital Marketing / Merchandising Course
-PROJECTS ALL IN THE YEAR
Class delegate: 27 students
Director of BDE
MBA STRATEGIES COMMERCIALES ET MARKETING
INSTITUT SUPERIEUR D'OPTIQUE - MARKETING ET BUSINESS DEVELOPMENT
2018 à 2020
-Fundamental Marketing
-Financial Management
-Management Control
-Performance of management
-Business English
-Business strategy
-Business law
-Brand Strategies
-Digital strategies and social networks
-Luxury Marketing
-New Distribution Forms
-Strategic Marketing Tools
-International trade
-Retail and distribution
-Merchandising
-Leadership and personal development
-Storytelling
-Office : pack office
BTS OPTICIEN DIPLOMEE
INSTITUT SUPERIEUR D'OPTIQUE - optique
2014 à 2017
Formation en initial et en alternance
Parcours officiels
Langues
Anglais - Courant
Arabe - Langue maternelle
Espagnol - Notions
Compétences
Centres d'intérêt
- Natation / Peinture / Développement personnel / Digital et réseaux sociaux / Voyages