photo de profil d'un membre

Cherifa BAILECHE

MARKETING PROJETS PRODUITS MARQUE

Résumé

Actively looking for CDI in marketing projects/ products / brands.
Passionate by marketing projetcs, products, brands; cross selling and business development.
Manager with big human values, oriented business and profit culture, always with customer satisfaction as a requirement.

Expériences professionnelles

Manager opticienne diplômée

Générale d'Optique , Villeneuve sur lot - CDI

De Septembre 2018 à Aujourd'hui

2 Magasins : BELLE EPINE et VILLEJUIF

TRIPLE SKILLS : BUSINESS STRATEGIES - COACHING AND MANAGEMENT - TECHNICAL

●UPDATE OF STRATEGIES to increase the average basket / volume / multiple sales / more guarantees / CA boosters / decrease product return rate
RESULTS: Increase in the average basket by 20 euros / Decrease by 3% of the product return / Increase by 20% OF ACCESSORIES - GAIN OF PRIMES ON 3 TRIMESTRES

●FORMATIONS / COACHING ON SALES STRATEGIES: business dynamism- multi-customers - additional sales - impulse purchases - relaunch and realization quote
RESULTS : climb in range - Increase average bastket - 100% sales

●OPTICAL REFERENT : Training of employees on optical products : SEIKO RODENSTOCK HOYA - + Details on optical measures
RESULTS : Know of glass geometries - loyalty and satisfaction customer

●Animation shop : animation of the sales area, merchandising, motivation of employees to reach our objectives

●TRAINING NEW EMPLOYEES ON:
1.SALES PERFORMANCE INDICATORS
2.SALES / PRODUCTS/ EYE EXAMS / LIFE OF MAGASIN
3.PRODUCTS : CULTURE OF GLASS / SUPPLIERS / TECHNOLOGIES AND TECHNICAL GEOMETRIES / TREATMENTS / OPTICAL EQUIPMENT
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Opticienne diplomée

Générale d'Optique , Paris - Autres

De Octobre 2017 à Août 2018

Team of 5 people
●Referent contactology and workshop making glasses: formations and coaching new employees
●Managing visual inadequacies
●Managing customer conflicts
●Creating customer-tracking media for the workshop
●Creating contactology workshops and training for new employees
●Creating a technical sheet for visual inadequacy and taking measurements
●FORMATIONS ( Sales / Workshops / View Reviews) and following Collaborators statistics
●PHONNING: Relaunch and Realization Quote
●ENSURAND AND SALE THE IMAGE OF THE GENERAL ENSIGN OF OPTICS

Manager opticienne

SENSEE PARIS , Paris - Contrat de professionnalisation

De Septembre 2017 à Septembre 2017

-Customers welcome
-Optical and solar sales
-Visual inadequacy management: eye exam
-Merchadising
-Full inventory of the store
-Analysis of sales statistics - Sales optimization
-Relay point of the site lentillesmoinschère.com: stockmanagement (Reception and delivery)
-Ensure the image of the brand by presenting concept and storytelling: setting up catchphrase

Opticienne en formation

Atol , Quimper - Contrat de professionnalisation

De Septembre 2016 à Août 2017

-Customer home
-Sales of optical and solar equipment
-View exams
-Contactology: Knowledge of Lenses and Maintenance Products
-Management of third-party payers
-Customer relaunchs
-Workshop: Very good mastery of all the fixtures
-Ensure the image of the sign
-Setting up the store's linear
-Tracking invoices and delivery vouchers
-Tracking stocks frames and glasses

-Website: creation / layout / structuring / design

Formations complémentaires

Bachelor Manager en Optique

ISO PARIS

2017 à 2018

■Memory studies : 15/20
How to limit the return product in our shop ?

Project established over 1 year on the General optics Passy Paris.

GRANDVISION CONTEST between Iso schools in France: An analytical and strategic study of Generale de Optique Fontainebleau and the implementation of an action plan to enhance the turnover

Selected to represent ISO PARIS (group of 3 students)/My group ranked 2nd winner Iso France.

Course:
Methods and tools on optical sales, point-of-sale marketing, customer relations, commercial negotiation.
-Learn how to organize the business
-Manager's role
-Inventory management / Financial management and accounting
-Leadership (Creating a virtual business - establishing a BUSINESS PLAN)
-Personal development course: speaking out
-Digital Marketing / Merchandising Course
-PROJECTS ALL IN THE YEAR

Class delegate: 27 students
Director of BDE

MBA STRATEGIES COMMERCIALES ET MARKETING

INSTITUT SUPERIEUR D'OPTIQUE - MARKETING ET BUSINESS DEVELOPMENT

2018 à 2020

-Fundamental Marketing
-Financial Management
-Management Control
-Performance of management
-Business English
-Business strategy
-Business law
-Brand Strategies
-Digital strategies and social networks
-Luxury Marketing
-New Distribution Forms
-Strategic Marketing Tools
-International trade
-Retail and distribution
-Merchandising
-Leadership and personal development
-Storytelling
-Office : pack office

BTS OPTICIEN DIPLOMEE

INSTITUT SUPERIEUR D'OPTIQUE - optique

2014 à 2017

Formation en initial et en alternance

Parcours officiels

Institut Supérieur d’Optique – Paris 15 – MBA – Stratégie Commerciale Marketing et Santé – 2020
Institut Supérieur d’Optique – Paris 15 – MBA – Stratégies commerciales et marketing optique et santé – 2020
Institut Supérieur d’Optique – Paris 15 – Bachelor – Manager en Optique – 2018
Institut Supérieur d’Optique – Paris 15 – BTS – Opticien Lunetier – 2017

Langues

Anglais - Courant

Arabe - Langue maternelle

Espagnol - Notions

Compétences

Business developpement
Stratégie Marketing
Communication - réseaux sociaux
Management
Marketing digital
lancement de produits
Pack office
coaching et formations

Centres d'intérêt

  • Natation / Peinture / Développement personnel / Digital et réseaux sociaux / Voyages