Résumé

Passionate by the cross selling, the business development and the marketing and digital strategies.

Manager with big human values, oriented business and profit culture, always with customer satisfaction as a requirement.

I wish to arm myself with experience as close as possible to the customers and understand the issues and the reality of the field.

My final goal will be to work in the marketing department : marketing strategy for the development of a brand or a product.

Forces :
✅Technical optician confirmed
✅Sales performances / Negotiations / Cross selling / Business strategies
✅Statistical analysis and actions plans / Business plan 360 °
✅Communication / Marketing product development / Marketing Projetcs / Benchmark / Storytelling
✅Brand marketing / Luxury marketing
✅Marketing digital / Networks / Creation website
✅Traning and formations of employees : management and communication
✅Store management and merchandising/ trade marketing

✅PACK OFFICE : WORD / EXCEL / PPT / PHOTOSHOP / CANVA....

Formations complémentaires

Bachelor Manager en Optique

ISO PARIS

2017 à 2018

■Memory studies : 15/20
How to limit the return product in our shop ?

Project established over 1 year on the General optics Passy Paris.

GRANDVISION CONTEST between Iso schools in France: An analytical and strategic study of Generale de Optique Fontainebleau and the implementation of an action plan to enhance the turnover

Selected to represent ISO PARIS (group of 3 students)/My group ranked 2nd winner Iso France.

Course:
Methods and tools on optical sales, point-of-sale marketing, customer relations, commercial negotiation.
-Learn how to organize the business
-Manager's role
-Inventory management / Financial management and accounting
-Leadership (Creating a virtual business - establishing a BUSINESS PLAN)
-Personal development course: speaking out
-Digital Marketing / Merchandising Course
-PROJECTS ALL IN THE YEAR

Class delegate: 27 students
Director of BDE

MBA STRATEGIES COMMERCIALES ET MARKETING

INSTITUT SUPERIEUR D'OPTIQUE - MARKETING ET BUSINESS DEVELOPMENT

2018 à 2020

-Fundamental Marketing
-Financial Management
-Management Control
-Performance of management
-Business English
-Business strategy
-Business law
-Brand Strategies
-Digital strategies and social networks
-Luxury Marketing
-New Distribution Forms
-Strategic Marketing Tools
-International trade
-Retail and distribution
-Merchandising
-Leadership and personal development
-Storytelling
-Office : pack office

BTS OPTICIEN DIPLOMEE

INSTITUT SUPERIEUR D'OPTIQUE - optique

2014 à 2017

Formation en initial et en alternance

Parcours officiels

Institut Supérieur d’Optique – Paris – MBA – Stratégies commerciales et marketing optique et santé – 2020

Institut Supérieur d’Optique – Paris – Bachelor – Manager en Optique – 2018

Institut Supérieur d’Optique – Paris – BTS – Opticien Lunetier – 2017

Langues

Anglais - Courant

Arabe - Langue maternelle

Espagnol - Notions

Compétences

Business developpement

Stratégie Marketing

Communication - réseaux sociaux

Management

Marketing digital

lancement de produits

Pack office

coaching et formations

Centres d'intérêt

Natation / Peinture / Développement personnel / Digital et réseaux sociaux / Voyages

Cherifa BAILECHE

MARKETING PROJETS PRODUITS MARQUE